The project first focused on developing a logo based on the brand name, "Blink," and later shifting our focus on the specific niche our lightbulbs would be for. I decided on an outdoor lightbulb to assist in hiking on trails. With this concept in mind, I wanted to develop designs interrelated to national parks and showing the theme of light and intensity. I utilized line work to reflect the landscape and landmarks of each national park and played with the weight to showcase the idea of light.