top of page
Adobe Illustrator
InDesign
Dimensions
Jusko Juice Brand
A branding project, focusing on developing an entire brand from logo design, packaging, and a brand guideline.
Overview
Jusko Juice is a Filipino Juice brand, playing on the phrase "ai-dyisko," meaning "oh my gosh." This focuses on the fun and surprising flavors of calamansi juice. Following this shocking feeling, I developed two logos, pictoral, and a logotype that reflected this. I decided on one logo that showcased the movement of juice, as well as a little boy mascot that reflects the feeling of shock and taste.
Packaging and Ephemera
I wanted to reflect the movement of juice and the bold flavors that pack a shock within the packaging and other ephemera, such as a keychain, stickers, and a bottle.
bottom of page